Finding a tribe, why do you like our story?

The state of marketing

Seth Godin is one of my favorite authors and marketers. He really understands the state of marketing in todays world. If you aren’t familiar with his work then I highly recommend you check out some of his books.

His basic theory is, marketing is about finding a group or tribe of people, that share the same world view, and doing stuff for them. This could be helping them connect or introducing them to something new to talk about.

Building a movement

I recently listened to a talk he gave about the new dynamics of publishing. It’s a great program and only 40 minutes long. I highly recommend you take a listen even if you are not in the publishing industry. I think these rules apply across industries.

In the speach he talks about finding a tribe and building a movement. This is so important because it’s not about you the author, film maker, company and all about the tribe.

I’ve been talking with john about this very idea. The one thing we still trying to figure out is who is the audience for our documentary and who’s in the tribe?

Who’s in the tribe?

I realize this story is about me and my family but it can be so much more than that. It touches on so many aspects of the human condition and is too important to be just about us. There is so much that people can learn about life and each other from what we have been through.

One could say that the tribe is adoptees or people who have been touched by adoption. It could also be people who care about human rights issues. It could people who are interested in history or family. It is really hard to narrow down but I know that I must narrow it down. A tribe has to have insiders and outsiders.

Why do you like our story?

As people who are part of the Fan page or reading this blog I’m wondering why do you like it? What do you get out of our story and how can we help you?

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Philip Bloom(@philipbloom) workshop recap.

Philip Bloom's Equipment
This past weekend I attended a workshop taught by Philip Bloom. It was hosted by The Boston Final Cut User Group and Rule Boston. The workshop was, 7 hours packed full of information, about how to use digital SLRs for film making. Being new to shooting with DSLRs it was very helpful.

I want to share with you some of my take aways from the event. There was a lot of information covered so I’m only going to share what is relevant to a documentary film, like the one I am working on.

Cameras

The two camera we talked the most about where the Canon T2i, 7D and 5D Mark II. While there are a couple more cameras that are capable of doing full HD video, these three have the most options.

The main different between the camera is in image. This has to do with the size of the sensor used to record the images. The T2i and 7D use the same size sensor and produce a similar image. The 5D uses a full frame sensor that produce an athletic image like no other video camera. To see an example of this camera in action check out this years season finale of House.

The 7D does seam to have some more advantages over the 5D and that is probably the camera we will end up getting. Unless you love the look of the 5D then the 7D should work just fine. I asked him if one was better for interviews and he said either one worked great.

Lenses

Philip stressed that lenses are the biggest investment. Ideally you want a lens that will work on both the 7D and 5D. Since the sensors are different sizes, the optics change for each lens. I’m still trying to understand this myself but it’s something to research if you are going this route.

For interviewers he recommended the Canon EF 70-200mm because its light and works with both cameras. It’s very challenging to keep the camera still when shooting so image stabilization is a must.

Video

You will want to shoot in a very flat color. Turn the contrast and saturation all the way down. This will prevent loss of detail in the image and make it easier to color match the video in post production. A simple solution for color matching is Magic Bullet software. You can easily create a style for your film by draging and dropping effects onto your video.

If are going shoot with moving subjects you will need some extra equipment. It’s nearly impossible to get a stable image with out it. Zacuto has a number of products for DSLR cameras that will make it easier to keep the camera still. One piece of equipment that was recommended by someone other than Philip is the LCD ViewFinder. It’s nicer the Zacuto version because it attaches by a small magnet stuck to the camera.

Audio

The take way here is DO NOT use the camera as your main source of audio. You can use it for reference audio but the quality is not good and there is no way to monitor it. You want to use an external recorder to capture the sounds and then sync the audio is post production. You can use PluralEyes software to easily match up the audio and video. It is so easy Philip was even able to give us a live demo and it worked perfectly.

For a recorder he recommends the Tascam DR100 over the Zoom H series. The main reason being that the Zoom recorders have problems closing files. You could loose and entire interview if you run out of power. The Tascam uses a rechargeable battery and two AA for backup. It also does not have the file closing issue.

Big Take away

The biggest take way from the workshop was that Philip is basically a one man film crew. With these cameras he can create stunning imagery with out all the equipment you would traditionally need.

This is great news for John and I because this is exactly the situation we are in. We want to create something that looks great with out breaking the bank.

After this workshop I am excited about the possibilities and can’t wait to get started. I want to thank Philip and everyone else who made the event possible. It was just want I needed to put my project in perspective.

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Becoming one family, an interview you don’t want to miss.

I’m very excited to announce the first interview for, the yet to be titled, documentary I’m working on. The interview is going to be about becoming one family. It will take place Saturday July 31st and we will be broadcasting the interview live so you can be part of the filming.

One question I get a lot is: What was it like for your families when you were reunited? It’s difficult to say because it was an emotional time for everyone. We were people from two completely different backgrounds thrown together by chance. Our own real connection was through me and I was only 16.

While I never felt hostility between my two families it was obviously hard for all of us. My adoptive family now had to share me with a whole group of people. My birth family had just found a long lost relative and wanted to get to know me. Thanks to a lot of hard work and understanding by both families, we slowly became one family.

At the end of July my older sister Eva will be visiting us and I thought it would be a great time to address this subject. Eva, my mother Margaret, and I will be sitting down to share our thoughts and experiences about this interesting time.

We would love it if you would join us for this exciting discussion. Will will also be taking your questions. Since this is being film for the documentary there is a chance your question could make it into the film! You can RSVP for the event on Facebook or Eventbrite in case you’re not on Facebook.

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